5 Mistakes To Avoid With Promotional Products

Posted on: 28 July 2016

Handing out promotional products is a great way to market your business and attract future customers. Promotional products are affordable and can give you an edge up on your competition. However, if you are new to promotional marketing, it is easy to make mistakes. Here are five common mistakes you should avoid with promotional products:

Not Tailoring the Products to Your Audience

Promotional products will not do much good if your target audience has little use for them. It is a wise idea to find out what your target demographic's interests are and then provide products that they can actually use. For example, if Millennials are your target audience, you can consider giving them smart phone accessories, such as touch screen gloves or phone cases.

Having a Boring Design

If your promotional products have a bland design, they may not catch people's attention. There needs to be more to your promotional products than just your company logo. Take the time to think of a catchy slogan or colorful pattern to put on these items. 

Going Too Cheap

If you have a new business and are trying to save as much money as possible, you may be tempted to buy the cheapest promotional products. However, this can backfire. Very cheap promotional products tend to look generic and will not attract as many customers to your business. If you spend a little extra money on original and good quality promotional products, you will get a better return on your investment.

Not Having a Distribution Plan

Do not order promotional products before deciding how you want to distribute them to your customers. For example, if you want to gain new customers, set up a booth at a trade show and hand out your products to the attendees.

Waiting Too Long to Order

Waiting until the last minute to order your promotional products can be problematic. For example, if your promotional products do not look the way you want them to, there might not be enough time to change them before the promotional campaign. Ordering your products too late can also result in higher shipping costs. To play it safe, order your promotional products at least a few weeks before the promotional campaign.

A successful promotional campaign takes a lot of hard work and planning. Work with a reputable promotional products company to create promotional items that your customers will like and use often.